COOKIE POLICY

Last updated: 01 Oct 2023

This Website (referred to in these “terms of use” as the website) is owned and operated by PixelPupil, who is referred to in this Cookie Policy as “we”, “us”, “our” and similar grammatical forms.

Our Cookie Policy explains what cookies are, how we use cookies, how third-party partners may use cookies on our Websites and your choices regarding cookies.

General information about visits to our Websites is collected by our computer servers, with small files of “cookies” that our Websites transfer to your computer’s hard drive through your Web browser (if you allow the delivery of “cookies”). The “cookies” are used to follow the pattern of movements of users by letting us know which pages on our Websites are visited, in what order and how often and the previous website visited and also to process the items you select if you are making purchases from our Websites. The anonymous non-personal information that we collect and analyse is not personal information as described in the Privacy Act.

1. Why do we use “cookies” and other web use tracking technologies?

(a) When you access our Website, small files containing a unique identification (ID) number may be downloaded by your web browser and stored in the cache of your computer. The purpose of sending these files with a unique ID number is so that our Website can recognise your computer when you next visit our Website. The “cookies” that are shared with your computer can’t be used to discover any personal information such as your name, address or email address they merely identify your computer to our Websites when you visit us.

(b) We can also log the internet protocol address (IP address) of visitors to our Website so that we can work out the countries in which the computers are located.

(c) We collect information using “cookies” and other tracking technologies for the following reasons:

(i) to help us monitor the performance of our Website so that we can improve the operation of the Website and the services we offer;

(ii) to provide personalised services to each user of our Website to make their navigation through our Website easier and more rewarding to the user;

(iii) to sell advertising on the Website in order to meet some of the costs of operating the Website and improve the content on the Website; and

(iv) when we have permission from the user, to market the services we provide by sending emails that are personalised to what we understand are the interests of the user.

(d) Even if you have given us permission to send you emails, you can, at any time, decide not to receive further emails and will be able to “unsubscribe” from that service.

(e) In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the Website, deliver advertisements on and through the Website, and so on.

2. What are your choices regarding cookies?

If you are unhappy about having a cookie sent to you, you can set your browser to refuse cookies or choose to have your computer warn you each time a cookie is being sent. However, if you turn your cookies off, some of our services may not function properly.

3. Analytics: PixelPupil uses the following third-party analytics services:

– Google Analytics: PixelPupil utilizes Google Analytics for data analytics to generate insights and recommendations. For more information please see Google’s Privacy Policy. However, if you do not want your Personal Information to be used by Google Analytics, you may opt out by installing Google Analytics Opt-out Browser Add-on.

– MailChimp. PixelPupil utilizes MailChimp to measure the performance of its marketing campaigns. Please see MailChimp’s Privacy Policy for more information on their data collection and use practices.

– Smartlook. In addition to analytics, Smartlook may also use other technologies with similar functionality to cookies, such as web beacons and tracking URLs to obtain Log Data about users. It may also use web beacons and tracking URLs in our messages to you to determine whether you have opened a certain message or accessed a certain link. Smartlook collects information in accordance with its Smartlook Privacy Policy. To disable Smartlook so that it does not collect your data, follow the instructions on Smartlook’s Opt-Out Page.

4. Advertising Cookies – How You Can Control Advertising Cookies

Cookies are also utilized to deliver advertising on our site. Among other uses, they allow us to show more relevant advertising to people who visit the site by showing you ads that are based on your browsing patterns and the way you have interacted with our sites. You can find information about how to opt out of the cookies provided by our advertising partners here:

– Google Ads.

Google Ads utilizes search engine marketing to serve ads to target audiences. Users can manage ad settings on Google Advertising Opt-Out and revisit their privacy preferences on Google’s Privacy Checkup tool.